- Deep insight
- Intuition
- Creativity
- Talent
- Innovation

- keep updated on emerging technologies, products, services and experiences.

- brainstorm sessions
- exciting direction
- engage with clients
- inspire and motivate

- define strategic creative session
- understand requirements
- outline parameters of project
- time frame - goals - positioning

---------- FUN FUN FUN!!!!! ---------

- on time
- on target
- exceeds expectations